How I got here
My background is marketing and customer journeys at large platforms. Most recently, I was Senior Integrated Campaign Manager for Adobe across EMEA, running campaigns for Adobe Experience Platform with a growing focus on generative AI.
Alongside that, I co-founded Online Buzz in 2018 and led digital marketing strategy for its clients for eight years. In 2025, I taught the Digital Marketing Certification at BrainStation in London, including AI in digital marketing.
Today my work has two sides. I teach leaders and teams to use AI on their real work, and I build enquiry, quoting and booking systems for trade firms. I keep them separate because they need different things: training needs a team ready to practise, and a systems project needs someone who knows how the office really runs.
What I believe
- The biggest AI breakthroughs often come from finding where AI breaks in the workflow: missing context, confidently wrong assumptions, and decisions that still need experienced human judgement.
- Redesign the workflow before you give AI agents power. Ownership, permissions, hand-offs and measurement come first.
Work I’ve done
At Velociti, I led AI enablement and labs across a three-month programme: a leadership day and six practical sessions on real software-delivery work. At Accent, a 115-person HVAC firm, I helped leadership decide which of four workflows to tackle first.
Before that, I worked on enquiry, quoting and follow-up workflows for Empire Home Solutions, ICY Solutions and Current Electrical, and a prospecting process for Wise Humanity. Each case study says what I did, what was delivered and where the evidence stops.
Read the six case studiesHow to work with me
Every conversation starts with me, whichever kind of help you need. Training is delivered through DAY SEVEN; your organisation then owns how AI is used and approved. Trades projects are delivered through CJAI; you approve the rules, accept the handover and decide who runs it, and any ongoing support is agreed up front.